EBONews - Online Advertising and Marketing

Tips and information on advertising online, website promotion, business and marketing.

Monday, November 22, 2004

How Effective Are Classifieds?

To see results from placing your ads online, you need to be consistent. Make it a habit to place at least 5 ads per day, however the more ads you post each day, the better.

With hundreds or thousands of ads on some of the sites, you will have to try to come up with a good headline to catch people's attention. If the headline doesn't get their attention, the rest of your ad will never be read. You should test different headlines and when you come up with a winner, stick to that one.

You can check your website stats to see which classifieds sites are bringing you traffic. If you are trying different ads or different headlines, make note of the sites where you are posting these ads.

You don't want to rely on getting replies from your ads through email. You will get lots of email, but it will mostly all be spam. So be sure not to use your main email account when posting ads.

Most people who really are interested in what you have to offer in your ad will prefer to visit your site for more information anyway. With the spam problem so huge today, people are getting wary of giving out their email addresses.

If you are serious about running an online business, you should get your own domain rather than using the free web sites. Getting your domain name is not expensive. It only costs anywhere between $10 to $15 per year to register your domain name. I registered my domain at 000Domains. It was $13.50 per year, but the last time I renewed it, they had a special deal of only $11.00 per year. I always pay for two years each time I renew it.


Web Hosting:
I use Host Assured. The price is right and the service is very dependable, support is very fast. You should shop around and check out the web hosting companies and find the one that is best for you. The lowest price doesn't always mean the best deal. Be sure to see what you are getting for your money, such as how many MBs of web space, how many email accounts, does it support FrontPage, PERL, PHP, MySQL, cgi-bin & FTP access.

Contrary to what you may hear, posting in the Free Classifeds sites does work. At least it does for me. Being consistent and writing good headlines are the key. Some classifieds, such as Adlandpro, bring better responses than others. You will discover which ones those are when you start watching your website stats.

If you find the stats that come with your webhosting package confusing, you can use another stats program, such as FreeStats. With the free version you will have to place a banner somewhere on your page. I use both FreeStats and my domain's stats to gather as much information as I can about my website's traffic.

Tomorrow I will write about safelists and give you some of the best ones to send your
email ads to.