EBONews - Online Advertising and Marketing

Tips and information on advertising online, website promotion, business and marketing.

Thursday, November 22, 2007

Did your Page Rank rise or fall?

EBONews - Wednesday, November 21, 2007

Hello Everyone,

First of all I want to say Happy Thanksgiving to all
our U.S. friends. Enjoy your day tomorrow, remember
to give thanks for all that you have and don't get too
stuffed on the turkey and all the trimmings!

Now, onto the main topic of this issue. Have you noticed
the changes in a lot of websites' Google Page Rank?

I have been reading some articles about this. Apparently
many sites are now standing at a lower page rank than
before.

It seems Google has lowered the page ranks of sites
that sell one way links and even sites that they suspect
are selling one way links, even if they actually are not.

I have said over and over that getting one way links
does not seem like a good idea to me. That is why I
no longer exchange links with sites that want to do
three way links, which results in getting a one way
link.

How it works is they want you to post their link on your
site, then they post your link on a completely different
site, that they supposedly own. That makes it appear
that you have a one way link without reciprocating. It is
to fool the search engines into thinking their (or your) site
is so important that someone just linked to it without asking
to return the favour.

Most of the sites that have been asking me for these
three-way (one-way) reciprocal links try to provide
a link back to my site from a link farm or directory
that they don't even own. A little sneaky I would say,
but I have caught onto them and removed all these
types of links from my links directory.

During Google's update to the page ranks, my site
went up in rank. The update before this one, it
went down. So then I went to Google and read
up on their guidelines. I discovered that they do
not like these deceptive means of trying to get a
better page rank or listing. I then started deleting out
all three-way (one-way) links from my Links
Directory.

So many marketers try to come up with ways to trick
the search engines. I say, why not just be responsible
and follow the search engines rules? It's much safer
that way and you don't risk harming your website
and online business.

Speaking of being responsible, this also applies
to posting in forums and free classifieds sites.

I have had to delete so much junk out of my Online
Marketing forum since I started it several months ago.
I started keeping a log of it in the "General Online
Marketing Discussions" section.
http://everydaybusinessonline.com/forum

I do have a section for free advertising on the forum,
however some still misuse the forum and post ads and
junk in the "General Online Marketing Discussions"
section.

Some who do post their ads in the "Free Advertising"
section are posting ads that are nothing but a bunch of
keywords. I am going to start deleting those too, as
the search engines frown upon keyword stuffing and
this could cause harm to my forum.

So, please people, be responsible. Using deceptive means
to market your business not only hurts yourself, it also
gives the whole internet marketing community a bad
name.

==> Some programs of interest:

WAG (World Advertising Group) has invited anyone to
join their affiliate program. WAG is all about selling
advertising.

Their program will contain major advertisers with alexa
ratings of 6000. Plus all the big safelists, links to your
website, Banner ads, Traffic exchanges that are listed
number one on Google, all the good traffic generating
scripts, and so much more. All of these at less than
1/10th of what you would pay if purchased separately!

You can join (for free) and start earning commissions now!
You also get some great bonuses when you join.

Click Here to get further information!



Income 4 Beginners has a great program that will
help anyone to start their own business online. It's also
great for anyone who has been marketing for some
time.

You can download the free e-book to learn how it
works.

Once you set up the business, you are also provided with
a lot of impressive marketing tools, such as software and
e-books. You can see what those are by downloading the
free book.

But that is not all. New marketing tools are added all the
time and as well you get marketing tips and advice. Also,
the creator of this system, Jon Davies, handles all customer
support issues for you.

That is all for today.

To your success,

Sue Norrad
Everyday Business Online
12, 000 Free Ads - One Click Insertion