Google Is Updating More Often.

This is a very interesting article. Google is now updating their index frequently and the sites that get the highest rankings are those that are updated very often and I mean like almost everyday. This is going to be a big change for webmasters.

You can read the entire article here:
Google Moves to Continual Indexing

A few quotes from the article:
In this article he discusses how this changes the world for website owners, search engine optimizers, and anyone else trying to get on the front pages of popular search engines.

With the November 2003 Florida Update, Google dropped many of the offending webmasters who employed black hat SEO techniques off of the SERPs (Search Engine Results Pages). This upset a great many webmasters whose sites sat on the front pages of Google.com for years, and who felt smug without preparing for the future.

This brought up Google's next move, one that also hurt webmasters. These webmasters weren't using black hat SEO tactics, but instead were buying, trading, and selling links with other websites--in fact, entire websites were built for brokering links. The latest Internet Back Link Update allowed Google to check the links from sites and rid its ranks of websites trying to manipulate their Google Page Rank Technology using questionable tactics.

Another area where freshness and relevancy are coming into play is in the reciprocal links that so many mistakenly think are the basis for good search engine results listings.

Trying to get as many reciprocal links as possible is no longer a good idea. You'll have to read the whole article to find out how to make changes to your reciprocal links program.

Other updates included Google's technological steps, such as having bots sit, so to speak, on servers continually looking for new fresh content.

Fresh content is now the big thing.

Those who are in the search marketing business, and who do not know how to keep sites current and relevant will soon be among the unemployed. Those website owners who use software to optimize their sites and believe that is enough to keep them on any search engine's front page for long will soon learn different.

So, it looks like a good time for you to learn all you can about the RSS/ATOM technology and apply it to your websites. By using RSS you can easily keep your site automatically updated and get listed higher in the Search Engines. By using RSS you can also get listed in Yahoo! within 48 hours or less for free. Be sure to check it out.