Make More Holiday Season Sales
Here are some more ideas for improving sales during the holiday season.
How A Change in Perspective Can Help You Make More Holiday Season Sales:
Pt. One Copyright © 2004 Tinu AbayomiPaul
Some sites are perfect for the Christmas season - their products fit easily into the idea of gift-giving. But what if the products and services you offer are for small business owners?
Or, as many of my clients ask, how do I survive the holiday season if I sell intangibles?
When a couple of people brought this question up to me in early fall, my answer was that I'd probably make enough money in October not to have to worry about November and December at all. Prevention made sense to me at the time as being the best cure, but it also doesn't mean that I've resigned myself to slow sales during the holidays.
On the contrary, I think that most people who have businesses that offer intangibles such as ebooks, downloadable software, or marketing services can just as much, or more money as the rest of the year by changing tactics slightly.
In other words, just because much of the world is more focused elsewhere doesn’t automatically mean that there is a smaller pool of available customers.
True, part-time small business owners may be more mindful of gift-giving and planning family gatherings right now, and anyone with family may sacrifice a new widget for themselves to get that special someone the gift of their dreams.
However, it’s important to remember that this doesn’t mean no one wants or needs your services right now. It may just mean that you need to think a little differently to make sales this time of year. There's a number of ways that a few subtle changes in your thinking can bring you into a solution-oriented perspective.
Read the rest of the article here.
How A Change in Perspective Can Help You Make More Holiday Season Sales:
Pt. One Copyright © 2004 Tinu AbayomiPaul
Some sites are perfect for the Christmas season - their products fit easily into the idea of gift-giving. But what if the products and services you offer are for small business owners?
Or, as many of my clients ask, how do I survive the holiday season if I sell intangibles?
When a couple of people brought this question up to me in early fall, my answer was that I'd probably make enough money in October not to have to worry about November and December at all. Prevention made sense to me at the time as being the best cure, but it also doesn't mean that I've resigned myself to slow sales during the holidays.
On the contrary, I think that most people who have businesses that offer intangibles such as ebooks, downloadable software, or marketing services can just as much, or more money as the rest of the year by changing tactics slightly.
In other words, just because much of the world is more focused elsewhere doesn’t automatically mean that there is a smaller pool of available customers.
True, part-time small business owners may be more mindful of gift-giving and planning family gatherings right now, and anyone with family may sacrifice a new widget for themselves to get that special someone the gift of their dreams.
However, it’s important to remember that this doesn’t mean no one wants or needs your services right now. It may just mean that you need to think a little differently to make sales this time of year. There's a number of ways that a few subtle changes in your thinking can bring you into a solution-oriented perspective.
Read the rest of the article here.
posted by Sue Norrad @ 2:54 PM
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