EBONews - Online Advertising and Marketing

Tips and information on advertising online, website promotion, business and marketing.

Wednesday, November 12, 2008

Writing Ad Copy for Internet Marketing

EBONews - Wednesday, November 12, 2008

In this Issue:

- Gifts Giveaway
- Writing Ad Copy for Internet Marketing
- An affiliate program that may interest you

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-----------------------------------


Writing Ad Copy for Internet Marketing
by Ed Duvall

Getting your message across, whether in a small
classified ad, main site or sales page requires several
specific points or requirements to be met if you want to
get a positive response from people who read it.

Whether or not your website is selling something or just
providing information to share with others you want to
keep in mind that you are actually writing ad copy and
it's important to use good copywriting techniques to get
your message read completely by others.

(1) Make it LASER TARGETED. Be specific. Writing
ad copy for internet marketing is all about painting a
broad brush stroke of information with enticing details
layered within the content of the overall message. Not
everyone who starts reading will finish so what you want
to do is get the folks who are very interested in what you
have to offer, to read through and finish what you have
written and then click through to the splash, info or sales
page that you want them to go to.

(2) MIND CATCHING Headline. The single most important
sentence for your ad. If you can't capture your readers
attention on the first line they'll never read the rest of
your ad. How can you do this? Create curiosity that
compels the viewer to read on.

(3) Tell the person about the BENEFITS. What's in it for
him/her. Is it going to solve their problem. Write as if
you're talking to only one person because in fact you're
only trying to get the attention of one person at a time
no matter what form of mass communication you're using.

If you want to get the most from your ad you should
always try to make the reader feel that they can easily
use your product after they get it. If you say it can be
difficult or hard you'll lose a lot of people.

People want to avoid pain or loss and/or feel like they
have gained what they want or have gotten closer to
achieving something by using your product.

Remember this - your ad is designed to do only one
thing, to convince the reader to take action and click
on the link you've provided so they can learn more.

If you use the formula above you'll surely get more
potential click throughs and sales.

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Copyright 2008 cashway.com
Free internet marketing tips, downloads and more.
http://www.cashway.com/
Reprint ok as long as resource box included
-----------------------------------


Am Affiliate program that may interest you:

If you are looking for products and services to promote,
check out this site.

Earn Commission For Life. Many programs to choose from.
You are sure to find products and services that compliment
your website theme.


To your success,

Sue Norrad
Everyday Business Online
Everyday Business Online Free Classifieds
12, 000 Free Ads - One Click Insertion

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